In recent years, many companies have reduced plastic packaging of their products to achieve environmental protection considerations. Usually this approach is well received, but sometimes it has the opposite effect. GOOD SMILE COMPANY, a Japanese Nendoroid company, announced in October this year that it would change its packaging to paper packaging in order to reduce plastic waste. Unexpectedly, within 2 months of the change, GOOD SMILE COMPANY decided to change the packaging back to the original plastic packaging.
Japan GOOD SMILE COMPANY was established in 2001. It is a Japanese toy and figure manufacturing company, mainly focusing on the production of anime character models and related peripheral products. Its most famous product is the "Nendoroid" product. The Nendoroid is widely popular because of its cute Q-version design. IPs such as Hatsune Miku, SPY×FAMILY, Haikyu!!, Kirby, etc. all have Nendoroid-shaped products. You can see related products at GOOD SMILE COMPANY.
This packaging change event comes from the Nendoroid product. Initially, on October 25, GOOD SMILE COMPANY announced that in order to reduce plastic waste, the original unique outer packaging of the Nendoroid would be changed to simple paper packaging. In addition to the original plastic transparent window packaging disappearing, the boxes for small accessories have also been replaced by paper boxes, as shown below:
↑ On the left is the modified paper packaging in October
↑ On the left is the modified paper inner packaging in October
Less than 2 months after the Nendoroid packaging change, GOOD SMILE COMPANY announced that it will change the paper packaging back to the original plastic transparent window packaging. The reason is that they were scolded and received a lot of feedback from customers, which caused their company to re-examine the Nendoroid brand internally. GOOD SMILE COMPANY stated that they will continue to provide better quality products and value in the future. As for how to reduce plastic waste, they will continue to look for other methods
Comparing the paper packaging with the original plastic packaging, the plastic packaging does seem to have a better texture and is more valuable for collection.
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| Image source: @erich7886 |
Less than two months after changing the packaging, it was announced that it would be changed back to the original packaging. This also made many netizens say that paper packaging has instantly become a rare item!
I don't know if you prefer GOOD SMILE COMPANY's original plastic packaging or the revised paper packaging? The editor believes that in addition to the content of products such as dolls and models, packaging is also a very important part. The product packaging must be able to tell what it is at a glance, so that people will want to collect it. Many people collect such dolls and even display them directly without taking them out of the box. GOOD SMILE COMPANY The revised environmentally friendly paper packaging will make it difficult to distinguish the content of the product and lose its collection value, but it is still worthy of praise for being environmentally friendly. I hope that in the future GOOD SMILE COMPANY can find other ways to reduce plastic waste and find ways to make packaging beautiful and environmentally friendly.
Source: ITmedia NEWS
